We firmly believe that if case study videos are created in the right way, they will be one of your strongest sales assets

We spoke in our previous blog about how to choose the right clients.

Once you’ve done that – you want to make sure you have the right people in that interview chair.

That’s not, the team member that’s available on the day, or the person that wants to raise their own profile.

But the best people to get across the messages you want your prospects to take away from the video.

This can sometimes be a mixture of people.

For example, you may want to do two interviews – one featuring the person responsible for the commercial decision of buying your product/service.

They can talk about how they came to the decision & the results they’ve seen.

That doesn’t always tell the full story though.

It’s good to hear from those that are using that particular product or service.

Say it’s a tech based solution you’ve provided – let’s hear from the people that have benefitted from it.

Let’s hear about how their lives are easier as a result, how it’s saved them time & what they can now do with that extra time.

Interviewing a couple of people gives variety to the story, telling it from various perspectives.

It also presents an opportunity to create a couple of shorter videos focused around the different stories.

In the examples above, you could create one focused on the commercial decision/results – ideal for sharing with decision makers.

You can also create another short video focused on the impact it’s had on the workforce – ideal for your decision makers to get buy in from the rest of the Company.

Spend a little extra time, planning your video projects.

It’s worth it.

Whoever is sat in that chair is crucial to getting the results you want from your case studies.